‘I Love My Wellness’, this the name of the event, will open its doors in Milan from 17 to 22 April in Fuorisalone Milan Design Week 2012, at the prestigious location of Opificio 31 in the heart of the Tortona Area.
In ‘I Love My Wellness’, the concept for living and wellness will become for visitors ‘experiential workshops’, material and sensory pathways where you can experiment the new horizons of domesticity.
Here, issues such as psycho-physical wellness, sustainability, quality harmoniously find expression, they take shape (re) giving ‘meaning’ to space of everyday life.
Milano Design Week
17-22 APRIL 2012
From early-2000 to the present, the “Fuori Salone” has become a true international design phenomenon which every year, under the name of “Design Week” witnesses a growing number of evening events, presentations and meetings between designers inside original and innovative locations; this is a real phenomenon created for the first time in the early-Eighties and which developed outside the show, prompting design to express itself in the most cool parts of town, like Tortona or Brera areas.
During Milan Salone del Mobile all the city get involved in design exhibitions in different areas and street. Tortona Area is one of the coolest place to go.
Ancient industial buildings, shops, parking lot: every single space become event area from the morning to late night.
During this period, Milan Design Week, Il Giardino di Legno took part to ‘I Love My Wellness’ exhibition in Opificio 31.